Here’s something you probably don’t expect a web designer to say. Sometimes the problem with your website isn’t your website. I know. It sounds surprising coming from someone who builds websites for a living. But after six years of working with scaling brands, I’ve turned down projects, delayed start dates, and redirected founders simply because, […]

There’s an email I genuinely love receiving. It comes through after someone fills out my enquiry form. It tells me a little about the brand, what they’re selling, who it’s for, and what they’re hoping a new website will actually do for the business. There’s enough there for me to get a feel for the […]

Recently I had a discovery call with a founder who mentioned that she had a few other web designers in mind. Which is completely fair. You should be doing your research. A website at this stage of your business is a significant investment and the person you choose to build it matters more than most […]

You started because you saw a gap. A community that wasn’t being served. A problem that wasn’t being solved. And rather than waiting for someone else to fix it, you built something yourself. Now you’re running programmes. Supporting families. Expanding services. Doing work that genuinely changes outcomes for the people you serve. And you need […]

There’s a version of retail readiness that gets talked about a lot online. Get your packaging right. Sort your pricing. Have enough stock. And yes all of that matters. But there’s another layer that founders often overlook until it costs them: your website. Because here’s what actually happens when a retail buyer, a stockist, or an […]