
There’s a version of retail readiness that gets talked about a lot online. Get your packaging right. Sort your pricing. Have enough stock. And yes all of that matters. But there’s another layer that founders often overlook until it costs them: your website. Because here’s what actually happens when a retail buyer, a stockist, or an […]

Most websites are built with one person in mind. One type of customer, one type of language, one journey from landing page to purchase. But some brands don’t have that luxury. They have a product that genuinely serves two distinct audiences, and the website has to speak to both without alienating either. Little Mellos is […]