Introducing a practical prep guide for product-based brands who know a website relaunch is coming, but aren't quite ready to hand it over to a designer yet.
logo ✓
photos ✓
products ✓
kind of checklist.
It's designed to help you understand what actually needs to be ready before your Shopify website project begins (and why).
You'll learn what your photographer needs to capture to give your website great imagery, what your website needs to communicate before someone even reaches a product page, how to organise the content and assets your designer will need, and how to tell whether you're actually ready to invest in a redesign.
Work through a final readiness check to see whether you're in a good position to invest in your new Shopify website, or whether there are a few things worth sorting first.
Make sure your visual identity is ready to translate into a website that feels as considered, distinctive and recognisable as the rest of your brand
Get specific about who you're selling to, what makes your product worth choosing and why your messaging needs to sound as confident as you are about what you've built.
Your website's job isn't simply to “sell products”. Get clear on the bigger goal behind your new site, so your designer can build an experience that actually supports the direction.
Know what information and content you'll need across your key website pages, so you're not still hunting for copy, FAQs or product information when you're trying to launch.
Know exactly what imagery you'll need for your website, from product details to lifestyle photography, so your customers can see, and imagine themselves using it.
Get your product information, imagery, brand files and other website assets organised and ready to hand over, instead of digging through your camera roll and Google Drive halfway through your project.
- You're planning a Shopify redesign
- You're preparing to launch or relaunch your product-based brand
- You know you'll invest in professional web design, even if you're not ready just yet
- You want to understand what's needed before approaching a website designer
- You want to get organised and make the most of your website investment
- You're looking for a tutorial on how to build a Shopify website yourself
- You need someone to create your branding for you
- You're still figuring out what your business actually sells
- You're looking for a full website strategy or DIY services
