Shopify website design
Product launch
Turning a pre-order landing page into a launch-ready Shopify website.
Product education · Conversion · Trust · Pre-orders
Little Mellos
Little Mellos were selling a sensory toy designed for children aged 3+ to help them feel calm during moments of stress and anxiety. Before the new website, Little Mellos had a landing page built primarily to encourage pre-orders ahead of the product's official launch.
The challenge was to:
The challenge was to:
- Make the sensory toy quick to understand, while giving parents enough information to feel confident about the product.
- Build a product page for parents to understand how the toy could be used at home, and professionals in therapy sessions.
- Build a Shopify website ready to accept pre-orders with clear FAQs, automated reviews and upselling the sensory toy covers.
The product needed to make sense before people could buy it.
The original landing page was intentionally detailed, but there was a lot of information competing for attention. For a product that people need to understand before buying, the solution was not adding more explanation.
Making the product easy to understand before buying.
The website needed to help adults picture Little Mellos toys in use. Particularly parents thinking about how it could fit into everyday moments, as well as professionals using it with children in counselling or therapy sessions.
The product page breaks down what makes Little Mellos different, including the 3-step guided breathing to the material, testing and design of the toy.
The aim was to build confidence without making customers dig through paragraphs of information to understand the product.
The aim was to build confidence without making customers dig through paragraphs of information to understand the product.
The product was for children, but the person deciding whether to buy was an adult. So I applied Little Mellos' new branding to the website, moving away from the typical corporate feel, and towards something more approachable and child-friendly.
The website needed to feel approachable enough to reflect a child-focused product, while giving parents the reassurance they need to make an pre-order.
The website needed to feel approachable enough to reflect a child-focused product, while giving parents the reassurance they need to make an pre-order.
Designed for children. Built to reassure adults.
A launch-ready site that made the product easier to buy.
THE RESULTS
After the new website launched, Little Mellos received more pre-orders in one week than they had been getting in a typical month. Instead of asking visitors to read through a long landing page to understand the product, the new site made it much easier to see how Little Mellos works, who it's for, and how it can be used.
Now parents and professionals could get the value of the product much faster, and feel more confident about pre-ordering.
Now parents and professionals could get the value of the product much faster, and feel more confident about pre-ordering.
