Joi Picnic & Cruise
Communicate the experience, drive bookings, highlight new offerings
Luxury hospitality & bespoke experiences in Florida
Brand entering a new chapter
Showit website + experience-led strategy
the context
The challenge was that:
• Her website listed packages but didn’t sell the experience
• Hesitant clients had questions the website didn’t answer
• The founder didn't know how to introduce her signature pink boat cruises, after being on a long hiatus
The website needed to capture the feeling of the experiences and communicate that this wasn’t just a cute picnic, but a memorable, luxurious escape.
• Her website listed packages but didn’t sell the experience
• Hesitant clients had questions the website didn’t answer
• The founder didn't know how to introduce her signature pink boat cruises, after being on a long hiatus
The website needed to capture the feeling of the experiences and communicate that this wasn’t just a cute picnic, but a memorable, luxurious escape.
Joi Picnic & Cruise had already built a strong following with bespoke picnic experiences for families, couples, and friends.
While bookings were happening, the website didn’t reflect the full uniqueness of the experiences. Many potential clients relied on social media to see what made Joi Picnic different, rather than the website itself.
While bookings were happening, the website didn’t reflect the full uniqueness of the experiences. Many potential clients relied on social media to see what made Joi Picnic different, rather than the website itself.
strategic direction
The website had to feel like the experience itself: luxurious, relaxing, and unforgettable.
Our strategy was to:
• Position the brand as a premium experience, not just an average cute picnic
• Highlight the new pink boat cruises and curated experience
• Reduce client hesitation by answering common questions upfront
• Make bookings quick and easy with clear calls-to-action
The goal was to make visitors feel what it would be like to attend a Joi Picnic, so that they'd book immediately.
Our strategy was to:
• Position the brand as a premium experience, not just an average cute picnic
• Highlight the new pink boat cruises and curated experience
• Reduce client hesitation by answering common questions upfront
• Make bookings quick and easy with clear calls-to-action
The goal was to make visitors feel what it would be like to attend a Joi Picnic, so that they'd book immediately.
the build
The new website focused on an experience-led design, including:
• Visual storytelling through photography, décor, and reviews
• Swipeable packages for quick browsing and comparison
• Clear CTAs directing users to the booking link
• FAQ sections that addressed common concerns, reducing repetitive DMs
• Highlighted her pink boat cruises, while still emphasising the overall experience
The website was now designed to make users imagine themselves in the moment.
• Visual storytelling through photography, décor, and reviews
• Swipeable packages for quick browsing and comparison
• Clear CTAs directing users to the booking link
• FAQ sections that addressed common concerns, reducing repetitive DMs
• Highlighted her pink boat cruises, while still emphasising the overall experience
The website was now designed to make users imagine themselves in the moment.
The website now:
• Clearly communicates the experience of her bespoke picnics and cruises
• Highlights the founder’s unique offerings and gives her a competitive edge
• Attracts repeat customers and encourages bookings for special occasions
• Makes browsing and booking quick and easy
Visitors can see the luxury, fun, and special touches before they even arrive, making it easier to convert browsers into loyal customers.
• Clearly communicates the experience of her bespoke picnics and cruises
• Highlights the founder’s unique offerings and gives her a competitive edge
• Attracts repeat customers and encourages bookings for special occasions
• Makes browsing and booking quick and easy
Visitors can see the luxury, fun, and special touches before they even arrive, making it easier to convert browsers into loyal customers.
outcomes & impact
The founder is thrilled to have a website that captures the feeling of her bespoke picnic experiences, showcases her pink boat cruises, and supports a steady flow of bookings; with repeat customers returning to experience the magic again.
Quayneisha, Founder of Joi Picnic & Cruise
