Expansion + New services
Showit website redesign · Returning client
Non-profit · Community-led
A website keeping pace as the organisation expands its work across London.
Impact storytelling · SEO · Community engagement
Anima Youth
When I first worked with Anima Youth, the goal was to create a clearer website for the organisation's services and projects. One that helped funders, partners and the wider community understand the impact of its work in Croydon. But things moved quickly after the first launch.
Since the first redesign, Anima Youth had introduced new services, launched new projects, expanded its work with professionals and continued speaking publicly about the issues facing marginalised girls and young women. The organisation had evolved quickly. So the website needed to evolve with it.
Since the first redesign, Anima Youth had introduced new services, launched new projects, expanded its work with professionals and continued speaking publicly about the issues facing marginalised girls and young women. The organisation had evolved quickly. So the website needed to evolve with it.
Anima Youth had outgrown its first website.
The challenge
The website needed a clearer menu, as the amount of information and activity increased; and visitors could find their way around it.
Make a growing organisation easier to navigate
Bring new services, projects, people and events into the website so the organisation's current work was represented.
Reflect the work happening now
Update the site's SEO to reflect Anima Youth's wider work across London, rather than just Croydon.
Expand its SEO reach
Anima Youth was already happy with the design of the first website. This redesign was about evolving something that was already working, and making space for a much bigger organisation and the work happening now.
Built around everything Anima Youth had become.
As Anima Youth's services and projects grew, so did the amount of information visitors needed to navigate. So I restructured the website around a new mega menu, creating clearer routes into Services, Projects, Storytelling and the wider organisation.
More work meant a clearer way in.
Anima Youth had expanded its work, including new safe spaces and housing and support services. So the service pages were redesigned and expanded to give each area of work the space and clarity it needed, making it easier for visitors to understand what was available and enquire or make a referral.
New services = new reasons to visit
The organisation was no longer defined by the projects it had started with. New projects needed their own space within the Anima Youth website, so the new project structure makes it easier for visitors to explore each one while still understanding how they fit into Anima Youth's wider work.
Giving new projects a place to grow.
And the SEO work is already showing up
As Anima Youth's work expanded, its work was no longer centred solely around Croydon. With services and activity extending into areas including Surrey, Bromley, Sutton and South London. So I updated the site's SEO to reflect where Anima Youth was actually working, rather than continuing to position the organisation around Croydon alone.
Anima Youth is now appearing in relevant Google searches, with its updated location and organisation information being picked up in search results and Google's AI overview.
Received funding to launch two new community projects
Following a website relaunch that finally gave the work happening behind the scenes the visibility it deserved.
A website that has kept up with the organisation.
THE RESULTS
The second redesign gave Anima Youth a more current and scalable website, bringing its new services, projects, people and storytelling into one place. It also created more room for the organisation to keep evolving.
The website now reflects an organisation doing considerably more than it was when we first worked together; and importantly, it's a site that can continue to change as the work does. So as the organisation is changing in real time, the website can now keep pace with it.
The website now reflects an organisation doing considerably more than it was when we first worked together; and importantly, it's a site that can continue to change as the work does. So as the organisation is changing in real time, the website can now keep pace with it.