Website rebuild + authority-led focus
Impact & Community-Led Organisation
A perinatal support organisation, centring Black and mixed-heritage families
Proof of impact, investor visibility, and community discovery
B3 – Bumps, Birth & Belonging CIC
B3 has been supporting Black and mixed heritage families through pregnancy, birth, and early motherhood, creating spaces where women felt seen, understood, and supported during a critical stage of life.
It was clear the impact was real with: growing support groups, a strong community presence in Essex and meaningful change happening offline... but none of that was translating online.
It was clear the impact was real with: growing support groups, a strong community presence in Essex and meaningful change happening offline... but none of that was translating online.
As the organisation looked to grow, through funding, partnerships, and expansion beyond Essex, there was a clear gap. Investors couldn’t see the impact, and new audiences couldn’t find the support.
The original website focused heavily on explaining what the services were and why the problem exists; but it wasn’t showing and results, transformation, or the scale of the work already being done
So while the organisation was actively solving a problem in real life, online it felt like it was just being talked about.
The original website focused heavily on explaining what the services were and why the problem exists; but it wasn’t showing and results, transformation, or the scale of the work already being done
So while the organisation was actively solving a problem in real life, online it felt like it was just being talked about.
the context
The shift was to stop explaining the problem, and start proving the solution. So the website needed to reposition B3 as a credible, experienced organisation already creating impact, and a brand ready to scale that impact further.
This meant focusing on:
This meant focusing on:
- Highlighting the gaps in care, but showing how B3 is actively filling them, with real results.
- Instead of over-explaining services, clearly show how they’re delivered and who they support.
- Position the organisation in a way that supports expansion, funding, and wider recognition beyond Essex.
strategic direction
The website was rebuilt to make the impact visible, measurable, and easy to understand, including:
- Shifting the narrative to focus on the work being done, and the results being achieved
- Making it easier for families across Essex to find and join the right support groups
- 1:1 support, group sessions, and counselling presented in a way that shows how support is delivered (not just what it is)
- Showing real numbers behind attendance, engagement, and outcomes
- Highlighting the lived experiences and transformations within the community
the build
outcomes & impact
B3 Community came to the project with proven impact, but work that wasn't visible enough to attract the funding and partnerships needed to grow it. The goal was to build a website that showed the scale of what had already been built, made the case for investment clearly, and helped families find culturally aligned support without needing it explained in conversation.
The relaunched site positions B3 as an established, credible organisation, one where funders can see exactly where investment goes, families can access relevant support easily, and the evidence of impact speaks for itself.
The relaunched site positions B3 as an established, credible organisation, one where funders can see exactly where investment goes, families can access relevant support easily, and the evidence of impact speaks for itself.
— Nicole, Founder of B3 Community
"There's a calm confidence to the site now that mirrors the experience Jada brought to the whole process. She understands the pressures founders carry and never made me feel like those pressures were too much to hold space for."