B3 – Bumps, Birth & Belonging CIC
Impact + community-led organisation
Showit website rebuild
Perinatal support organisation · CIC
A website that made B3's impact more visible than the problem.
Impact storytelling · Investor visibility · Community discovery
B3 Births, Bumps & Belonging supports Black and mixed-heritage families through pregnancy, birth and early motherhood, creating spaces where women feel seen, understood and supported during a critical stage of life. The organisation already had momentum. The problem was, the website wasn't communicating any of it.
The original site focused heavily on explaining the gaps in care and what B3's services were. What it didn't do was show the work, results and transformation already happening. So as B3 looked towards funding, partnerships and growth beyond Essex, it became harder for potential funders and partners to see the scale of what B3 was already doing.
The original site focused heavily on explaining the gaps in care and what B3's services were. What it didn't do was show the work, results and transformation already happening. So as B3 looked towards funding, partnerships and growth beyond Essex, it became harder for potential funders and partners to see the scale of what B3 was already doing.
B3 had momentum. But the website needed to show it.
The challenge
The challenge was to change what the website was saying about B3. Instead of asking visitors to understand why the work mattered, the new site needed to show them what B3 was already doing, who it was helping and what that support looked like.
That meant:
That meant:
- Showing the gaps in care alongside the work B3 was doing to address them
- Making the different types of support easier to understand
- Bringing real numbers, experiences and outcomes into the story
- Giving funders and partners a clearer picture of the organisation's existing impact
Show the work, not just the reason for it.
Rather than leading with broad explanations of the problem, the new website puts B3's actual work front and centre. From 1:1 support and counselling to group sessions and community programmes, visitors can see what B3 does, who it supports and what that support actually looks like.
A website built around the work, not just the mission.
B3 was already collecting evidence of its work. The website just wasn't making enough of it. Attendance, engagement, outcomes and community reach were brought into the site so visitors could see the scale of B3's work for themselves.
Instead of asking funders and partners to simply take B3's impact at face value, the website gives them something tangible to look at.
Instead of asking funders and partners to simply take B3's impact at face value, the website gives them something tangible to look at.
Letting the numbers do the talking.
B3 already had evidence of how many people it was reaching. The website also needed to show what that support meant in real life. Lived experiences and community stories gave more context to the numbers, helping visitors understand the difference B3's work was making for the women and families it supported.
Putting real experiences behind the numbers.
The website also needed to work for the people B3 exists to support. Families across Essex can now explore the different types of support available and find something relevant to where they live, without needing to understand the whole organisation first.
I made the services easier to skim and browse. I also added a location picker, so someone can select their area of Essex and find the relevant support group for them.
I made the services easier to skim and browse. I also added a location picker, so someone can select their area of Essex and find the relevant support group for them.
Making support easier to find.
A website that finally shows the work B3 is already doing
THE RESULTS
B3 came to the project with meaningful work already happening across the community. The website just wasn't showing enough of it.
The new site gives families a clearer way to find support, while giving funders and potential partners a much better view of the work happening behind the scenes. The numbers are there. The stories are there. The services are easier to understand. So now, B3 no longer has to rely on visitors taking its impact for face value, since the website actually shows them.
The new site gives families a clearer way to find support, while giving funders and potential partners a much better view of the work happening behind the scenes. The numbers are there. The stories are there. The services are easier to understand. So now, B3 no longer has to rely on visitors taking its impact for face value, since the website actually shows them.
— Nicole, Founder of B3 Community
"There's a calm confidence to the site now that mirrors the experience Jada brought to the whole process. She understands the pressures founders carry and never made me feel like those pressures were too much to hold space for.”