B3 – Bumps, Birth & Belonging CIC
Proof of impact, investor visibility, and community discovery
A perinatal support organisation, centring Black and mixed-heritage families
Impact & Community-Led Organisation
Website rebuild + authority-led focus
the context
As the organisation looked to grow, through funding, partnerships, and expansion beyond Essex, there was a clear gap. Investors couldn’t see the impact, and new audiences couldn’t find the support.
The original website focused heavily on explaining what the services were and why the problem exists; but it wasn’t showing and results, transformation, or the scale of the work already being done
So while the organisation was actively solving a problem in real life, online it felt like it was just being talked about.
The original website focused heavily on explaining what the services were and why the problem exists; but it wasn’t showing and results, transformation, or the scale of the work already being done
So while the organisation was actively solving a problem in real life, online it felt like it was just being talked about.
B3 has been supporting Black and mixed heritage families through pregnancy, birth, and early motherhood, creating spaces where women felt seen, understood, and supported during a critical stage of life.
It was clear the impact was real with: growing support groups, a strong community presence in Essex and meaningful change happening offline... but none of that was translating online.
It was clear the impact was real with: growing support groups, a strong community presence in Essex and meaningful change happening offline... but none of that was translating online.
strategic direction
The shift was to stop explaining the problem, and start proving the solution. So the website needed to reposition B3 as a credible, experienced organisation already creating impact, and a brand ready to scale that impact further.
This meant focusing on:
This meant focusing on:
- Highlighting the gaps in care, but showing how B3 is actively filling them, with real results.
- Instead of over-explaining services, clearly show how they’re delivered and who they support.
- Position the organisation in a way that supports expansion, funding, and wider recognition beyond Essex.
the build
The website was rebuilt to make the impact visible, measurable, and easy to understand, including:
- Shifting the narrative to focus on the work being done, and the results being achieved
- Making it easier for families across Essex to find and join the right support groups
- 1:1 support, group sessions, and counselling presented in a way that shows how support is delivered (not just what it is)
- Showing real numbers behind attendance, engagement, and outcomes
- Highlighting the lived experiences and transformations within the community
With the new website:
- The organisation is positioned as a proven solution, not just a voice in the space
- Investors and partners can clearly see where funding goes and the impact it creates
- Families can easily find and access support that feels relevant and culturally aligned
- The brand feels credible, established, and ready to expand
- And most importantly, the work no longer needs to be explained in conversation as it's visible, tangible, and backed by proof, directly on the site.
outcomes & impact
The founder recognises that her impact existed, but it wasn’t being seen. Now, the website does that work for them. It shows the scale of what’s already been built, the results being achieved, and the potential for what comes next. B3 is now positioned as an organisation that understands the problem and is ready to grow its impact even further. Making it easier for them to secure funding, build partnerships, and reach more families who need that support.
Nicole, Founder of B3 – Bumps, Birth & Belonging CIC
