She Fly
A full website for a mental health and wellness brand
She Fly is a wellness brand focused on helping women build self-love into their everyday routines. The brand revolves around their signature product: the Ultimate Self-Love Journal, filled with powerful prompts and exercises designed to support real emotional growth.
the challenge
She Fly was built from the ground up, by showing up at events, and creating a journal she genuinely believed in. But when it came to launching it properly, a basic landing page just didn’t feel like enough.
The founder was focused on launching her journals, but the brand was also about interviews, collabs, self-care events, and had a whole mission behind it. The brand had many layers to it and a single page wasn’t going to do it justice.
She needed a website that could actually hold the full vision. One that made people get it straight away, built trust, and showed exactly what She Fly is about.
The founder was focused on launching her journals, but the brand was also about interviews, collabs, self-care events, and had a whole mission behind it. The brand had many layers to it and a single page wasn’t going to do it justice.
She needed a website that could actually hold the full vision. One that made people get it straight away, built trust, and showed exactly what She Fly is about.
LANDING PAGE
the solution
This launch was She Fly’s big moment to show the world who they were. We designed a website that was about more than the journals, but told a story about self-love and women empowerment.
For the journals, we focused on the “why” behind it: not just what it is, but how it helps women care for themselves daily. We made She Fly feel like a movement you could actually join.
Every page leaned into bold visuals and clear storytelling, so that visitors didn’t just scroll through, they connected. This resulted in a website that felt as powerful and unapologetic as the brand itself.
For the journals, we focused on the “why” behind it: not just what it is, but how it helps women care for themselves daily. We made She Fly feel like a movement you could actually join.
Every page leaned into bold visuals and clear storytelling, so that visitors didn’t just scroll through, they connected. This resulted in a website that felt as powerful and unapologetic as the brand itself.
VS. FULL WEBSITE
The launch gave the founder the confidence to show up unapologetically for her brand. After months of building quietly, she finally had a platform that reflected her mission, and it showed.
She started sharing her story more openly, posting consistently, and hosting more events that brought the She Fly community together in real life. The journals received great feedback from women who felt seen, empowered, and eager to share it with others.
What began as a product launch quickly became something bigger: a movement backed by a website that matched her vision.
She started sharing her story more openly, posting consistently, and hosting more events that brought the She Fly community together in real life. The journals received great feedback from women who felt seen, empowered, and eager to share it with others.
What began as a product launch quickly became something bigger: a movement backed by a website that matched her vision.
the transformation
★★★★★
Jada has been helpful and understanding from the beginning
My brand She Fly has a lot of layers to it and so, when looking for a web designer, I wanted someone to get my vision. Jada delivered! I love it. The overall experience of having a website elevates the brand, especially one that is clear and easy to use.
What they had to say....
Nyla, She Fly
